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Transparency Rights Management - Jean-François BERT

Alain Bobant : What is the history of Transparency Rights Management ?

Jean-François Bert : In march 2010, I was asked to write a new book on « the rights management on the internet ». While interviewing the Europe YouTube’s Head of egal, I realized that creators will have to face soon huge unprecedented technical, legal and business challenges, and that nobody was prepared.  I never finished this book, and created instead Transparency Rights Management one month later to adress this matter at stake : How to certify the real usage of musical works on the internet ? After two and a half years of intense R&D, we deployed in January 2013 on behalf of Sacem our service that allowed to certify in real time the musical works usage on Dailymotion. It was a world premiere, and the industrial start of the advendure.

A.B. : What are the current activities of Transparency Rights Management ?

J.-F. B. : TRM certify the real usage of contents on the internet, including Youtube, in 124 countries. We also certify for few plaforms the data integrity and the traceability of the processes they apply. We audit the information systems, the databases and control the specific access rights of authorised stakeholders. Today, we process as a Trusted Third Party in rights management with a strong legal and technical expertise in all fields of entertainment (music, audiovisual, cinema).  75% of our turnover is made outside of France, where we work with organisms like Sacem or Hadopi. 

A.B. : What are TRM aspirations for the future ? 

J.-F. B. : We have built a strong and perhaps unique expertise in the fields of traceability and data certification on a global scale. Now we realize that our international dimension and big data capacity are interesting for other ecosystems. So we start this year to advice professionals on their personal data and health data usages on a large scale. Needs of traceability and transparency are real. Again, our solutions provide traceability of process and data integrity with the ability to deal with big data. Eventually, we will be involved with any company or organism wishing to share data (whatever their nature are) and to control their real usage by third parties. 

A.B. : What do you think of the French digital ecosystem ? 

J.-F. B. : It’s a highly contrasting environment. On one side, numerous start-ups offering cutting edge technologies show a strong national know-how and entrepreneurial culture. CIR, JEI status, incubators offer, quality of engineers, French Tech movement : a lot of positive elements help the start-ups blooming. On the other side, one must admit that after this first stage the environment is less enabling. Behind press releases, the BPI hasn’t achieve its cultural revolution and still apply old dated criterias, private investors and banks hasn’t any digital culture, big companies don’t know how to work with start-ups and VCs only look after selling their start-ups to Google… In this context, too many exciting start-ups give up when their first foundraising is burned or sell themselves to big US companies for the luckiest ones. To me, here is the national digital challenge : contribute to the emergence of more middle-size digital companies to secure jobs and expertises in France. Deutschland did it so well in the industry, France must be able to meet the challenge in the digital.

A.B. : Is the presence of Trusted Third Parties inside the digital ecosystem useful ? Does it adress a need ?

J.-F. B. : Trusted Third Parties have always been beside individuals and companies. They are the natural guarantors of sincerity, fairness and legal compliance in private and commercial exchanges. So is the presence of Trusted Third Parties in the digital : not useful but required ! The digital has been built on data management : The GAFA have been built their empires on our personnal data exploitation, connected devices massively process our personnal data. Today, your mobile phone records your whole life, from your bank data to your physiological data. Which data can be reached by whom? For what purpose ? Traceability of data, control of their access rights are major economic, societal and ethical issues ! It is obvious that only digital specialized Trusted Third Parties can ensure all citizens and companies that their data are not used without their approval or worst, against their own interests. Strong of their legitimacy and of the rigorous processes they apply to themselves, Trusted Third Parties must be deeply involved to create and apply the digital norms and labels that will build trust and transparency  in our digital world. In this regard, I am very surprised to find no FNTC representative in the CNN (National Council for Digital) to alert and work on such essential topics. Europe risks to face a rude awakening if we don’t create safeguards to prevent misuse of data, and the Trusted Third Parties have to take their place in this struggle.